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When it comes to the apps on our phones, we tend to become loyal to a select few.
You find something you like—maybe you’re a Facebook fan, or a loyal Instagrammer, or a member of the cool Snapchat club—and you stick to it. Ever wonder if you’ve met your soulmate, but didn’t know it?
"It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.
"The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.